Where Is All the eMedia Talent?
It’s still early in the summit, but so far the biggest theme seems to be about the human element … how do you find, train, recruit, and organize people and define jobs / roles to help publishers go after the emedia opportunity. Speaker after speaker have talked about how sales, circulation, editorial, and every other job within media MUST adapt to emedia and how hard it is to find these folks. A couple speakers estimated that up to 35% of the workforce at their company will not make the transition successfully. That means there will be a lot of jobs and opportunities for those who do understand and embrace online media.
But don’t think that online only focus by itself is enough. Print and in-person revenues still are larger than emedia revenues in most publishing companies. CEOs seem to be in agreement … the people commanding the best salaries are those who understand emedia, and who also understand print business dynamics and how emedia interacts with and leverages them to grow the overall business.
Those who can do both with be in VERY high demand indeed.
2 Responses to “ “Where Is All the eMedia Talent?”
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35% may be a low estimate, unfortunately. I’d agree at least the near future will be for those who understand *media* Drop the “e,” drop the “new.” There will have to be an appreciation for all the various commincation mechanisms out there, be it print, Web, newsletters, forums, events, virtual words, etc.
Good point, Frank. For publishers with existing print revenue streams, those business development people who understand the dynamics of BOTH print and online will certainly be in the most demand of all … and if you have an understanding of in-person events, even better.