Web 2.0 … The Machine is Us/ing Us

Mark Flythe at the ABM sent out this video on YouTube. This is really well done and drives home the point of the new web … aka Web 2.0. It’s a must-see for any publisher and shows how the Internet is changing the rules for publishers. Publishers must adapt and tap into the power of their communities (readers, advertisers, associations, etc.) if they want to be a future leader in publishing.



2 Responses to “ “Web 2.0 … The Machine is Us/ing Us”

  1. david nussbaum says:
    February 13, 2007 at 3:50 pm

    Fascinating clip Eric. What strikes me is that many of us in the business world talk about Web 2.0, social networking, and “user in control,” but not enough of us actually live it. To succeed tomorrow, media execs need to blog, need to spend time on message boards, need to share files, need to find their own facebook . . . its really an exciting time to be in business and there are so many opportunities . . .

    Reply
  2. Patrick Rea says:
    February 15, 2007 at 7:13 pm

    Very interesting. It’s amazing how well this piece combines the power of video with a concept that many have a hard time explaning/understanding. I guess that’s the beauty of on-demand, web video. Television beware.

    Reply

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