Turning Digital Dimes into Dollars
I’m very honored to be moderating a panel that includes Canon Communications and Atlantic Media (and one other that I can’t quite mention yet) at the Publishing Business Virtual Conference & Expo on September 16. This is turning out to be quite a gathering of media executives from across the publishing spectrum: B2B, consumer, enthusiast, magazine, book, and pure digital.
Here’s the description of the panel discussion … get yourself registered and I hope to see you there!
Turning Digital Dimes into Dollars
Most media companies now have digital publishing initiatives, but not many are generating the kind of revenue and profit needed to sustain a long-term media business. Led by Eric Shanfelt, Publishing Executive’s “E-media Strategist” columnist, experts from different facets of the publishing spectrum will share with you their proven strategies for building profitable and scalable digital businesses with significant revenues. Learn about:
- Advertising and sponsorship models that work
- Driving revenue from readers
- Keys to integrating digital with traditional media
- How to organize your team for long-term success
2 Responses to “ “Turning Digital Dimes into Dollars”
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I appreciated the session at the conference.
I’m investigating possibilities in the mobile / app space, and one thing I haven’t been able to get a handle on is whether apps are a better bet for a publisher than mobile web.
Here’s my concern. Publishers like what they’re seeing in the app world because – in contrast to the web, where people expect everything to be free – mobile users who purchase apps are accustomed to paying for content.
But does that expectation transfer over to mobile web, or does it only apply to app purchases?
Any thoughts? Do you know if anyone has done a study on this?
Hi Greg. It all depends on your business model as to whether mobile apps or mobile web is a better bet for a publisher. eBooks/eMags on mobile can do well for paid content publishers — especially in the hobby / enthusiast space. But I truly believe that for most publishers, mobile EMAIL is the killer application … then mobile web. Use of email on mobile devices is huge and most publishers don’t check if their emails look good on mobile devices.