The Future of Online Measurement

I’ll be doing a webinar tomorrow, Thursday June 10, at 1:00 PM Eastern for Media Life Magazine on “The Future of Online Measurement.” Among the topics I’ll be covering are:

• How online media continues to fragment / converge online and what that means to media buyers (and media companies).
• Which metrics to use and what data you can trust.
• What current tools you can use to evaluate online media buys and what they can and can’t do today.
• How GRP can be applied to online media buys.
• What the future holds for online evaluation tools designed to help you as a media buyer / media company.

You can sign up for the webinar or see the archive on the Media Life web site.