Comments on: The Fallacy of Vertical Search http://www.emediastrategist.com/blog/the-fallacy-of-vertical-search/ Personal blog of Eric Shanfelt, Online Business Strategist Wed, 06 Jul 2011 13:57:16 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Eric http://www.emediastrategist.com/blog/the-fallacy-of-vertical-search/comment-page-1/#comment-19 Eric Thu, 18 May 2006 19:46:19 +0000 http://www.emediastrategist.com/blog/?p=14#comment-19 You are absolutely right, Bruce. One of the keys to Globalspec's success is HOW they let engineers search all this aggregated data parametrically. It's so much more than an engineer could do via Google or any other general search engine for that matter. So, even though the content is aggregated on the GS web site, the way you enable engineers to search across companies for specific parts is what really makes GS unique and special. Maybe it's not so much WHERE the content is housed, as it is HOW the content is organized and made searchable that really defines successful vertical search. Although you gotta admit having all those millions of pages has to help get traffic there to begin with! :-) You are absolutely right, Bruce. One of the keys to Globalspec’s success is HOW they let engineers search all this aggregated data parametrically. It’s so much more than an engineer could do via Google or any other general search engine for that matter. So, even though the content is aggregated on the GS web site, the way you enable engineers to search across companies for specific parts is what really makes GS unique and special. Maybe it’s not so much WHERE the content is housed, as it is HOW the content is organized and made searchable that really defines successful vertical search.

Although you gotta admit having all those millions of pages has to help get traffic there to begin with! :-)

]]> By: bruce http://www.emediastrategist.com/blog/the-fallacy-of-vertical-search/comment-page-1/#comment-18 bruce Thu, 18 May 2006 18:09:40 +0000 http://www.emediastrategist.com/blog/?p=14#comment-18 In addition to aggregating information equally important is the context with which that information is made available. That is, content within a pre-defined context could be another way of defining vertical search. In addition to aggregating information equally important is the context with which that information is made available. That is, content within a pre-defined context could be another way of defining vertical search.

]]> By: Sean http://www.emediastrategist.com/blog/the-fallacy-of-vertical-search/comment-page-1/#comment-10 Sean Wed, 10 May 2006 15:36:11 +0000 http://www.emediastrategist.com/blog/?p=14#comment-10 hmmmm....lots of content? Great information once again. hmmmm….lots of content? Great information once again.

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