Social Media Optimization (SMO)

Another post live from the Minday summit. In a session about growing your online audience and Jamie Pallot with CondeNet just dropped a term that is gaining new momentum with online audience development: SMO. What is SMO? Social Media Optimization … getting your content integrated into blogs, forums, social bookmarking sites, video sites (like YouTube), and other social media outlets.

So we finally have a good term and another discipline that your audience development team needs to add to their arsenal. First was SEO and SEM, and now SMO.



2 Responses to “ “Social Media Optimization (SMO)”

  1. Alec Dann says:
    April 24, 2007 at 11:11 pm

    I understand that ITPro has had some success posting text ads which offer more information about a subject where the ad is driven by a keyword in the forum text. The was apparently recieved well by the participants because the links were seen as useful.

    Reply
  2. Eric says:
    April 25, 2007 at 10:15 am

    Hi Alec. I think you’re talking about Vibrant Media’s IntelliTXT? I wouldn’t consider those SMO, but they certainly can be a good revenue stream for publishers if implemented well. Biggest challenge is to make sure that the ads related to the keywords are truly relevant to your audience. This is expecially challenging in the B2B markets where keywords like “windows” can mean three different things to different audiences: home windows (consumer), home windows (construction/reseller/distributor), microsoft windows (information technology). This would be a good topic for a post down the road!

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