Presenting at Oct 15 min Webinar: Monetizing Content Online

I’m honored to be part of a panel speaking at an upcoming webinar by min called “Monetizing Content Online: Turning Editorial & Eyeballs into Real Revenue.” The topic is a bit generic, but the panel min has assembled is excellent:

  • Kevin Gentzel, Chief Advertising Office, Forbes.com
  • Jim Berra, Senior VP & General Manager, Rodale Interactive
  • John Alderman, Publisher, Slate.com
  • And, of course, yours truly

Key issues will include:

  • Using content to create unique advertising opportunities and other revenue streams
  • Creating content that readers want to use and share
  • The role of social networks, gaming, and video
  • Monetizing blogs and e-newsletters
  • Expanding client reach via widgets and social media
  • What size your online properties should be

Just about every online media buzzword is being used here and I don’t know how we’ll cover all this ground in 90 minutes.  ;-)   I’ll be bringing both a B2B and a consumer enthusiast perspective to the discussion. Be aware that this is a paid webinar ($325), but there should be some really good nuggets than any online or aspiring online publisher should be able to glean. Kudos to min on pulling it together and I’m really looking forward to participating. See you there…

http://www.minonline.com/training/webinar_Oct15_2008.html



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