I’m heading out to the Publishing Business Conference this evening in New York. I’m honored to be part of three panels on Monday. Beyond Webcasting – Revenue Opportunities with Rich Media – 11:15 AM. I’ll be part of a panel presenting on various revenue opportunities around rich media. Personally, I plan to talk on creating low-cost, high-impact, and strong revenue producing streaming video programming via sponsorship. But we’ll also cover video ads and a variety of other rich media opportunities. Emedia Roundtable Part 1 – 2:30 PM. This session will use my...

I am honored to be speaking at 3 online sales related sessions at the 2008 Folio Summit later this month in Miami: Monetize Your Reader – 11:00 AM on Thursday, Feb. 21. Chris Collins (VP of Multimedia Sales for Dow Jones), Jonathan Chalon (VP and Group Publisher for Penton Media), and I will be showing how to really monetize user generated content (UGC). Where are the opportunities and pitfalls? What kinds of social media work in different markets? And how can you make the most money from online social media? As you know, I am a huge fan of UGC and believe it is one of the keys for any...

This article originally appeared in the December issue of Publishing Executive where you can read the full article. I’ve worked with dozens of different sales teams to help them become more effective sellers of online media. Sometimes these sales teams are integrated print/online teams, sometimes they are separate. They may be located in large markets or small, and may be business-to-business or consumer publishing companies. Regardless of size or scope, however, there are six keys to online sales success that always apply, and those companies that execute these keys are usually very successful...

So you want to implement or change your content management system (CMS)? Before you do, here are some quick things to consider that most media companies forget about: There is no silver bullet – There are some CMS companies who tell you their solution does everything … and to some degree they make a valiant effort at it. The problem, as one media executive recently told me, is that the one-size fits all solution is like a sofa bed. It’s a sofa and it’s a bed, but it doesn’t do either of them very well. When developing your emedia business system strategy, look for...

Yes, it’s true … I am taking a position as Exec VP of eMedia for Aspire Media. In the six months since I left Penton, I have thoroughly enjoyed consuting with many great media companies–both B2B and consumer–and hopefully I’ve been instrumental in helping build their online media businesses. However, I have missed the operating side and being part of a great team. Aspire was one of the companies that I consulted with and while working with them I was very impressed by the vision of CEO Clay Hall, the quality of the investment team, the quality of the brands, and the...

I recently wrote and article for Min’s B2B called The eMedia Revenue Pipeline. There is a logical progression to developing online revenue consisting of six steps:     Content – The type of content you publish (editorial, user generated, advertiser content, etc.), the depth of content you provide, and how you publish it (editorial workflow, frequency, etc.) Technology – How well you enable your content to be found, used, consumed, and shared with others in the community. Audience Development – How well you reach your traditional audiences via print / email, how well...