I haven’t updated my blog in quite some time — the rapid pace of Penton’s growth in emedia has kept me incredibly busy and while it’s energizing, fun, and always different, when I go home at night it’s been hard to get back in front of a computer and work some more on the web for personal projects like this blog. But I have found new inspiration and energy and am more committed than ever now to keep my blog updated. As you can see, I’ve relaunched eMedia Strategist and moved my blog over to a true blogging package — WordPress. I also will be...

Although it’s been talked about before, today’s Research Brief from the Center for Media Research finally said out loud what many of us have known for quite some time, “Online Ad Budgets [are] Stolen from Traditional.” The article quotes Forrester’s report showing US online advertising reaching $26 billion by 2010. Similar rosy reports abound from eMarketer’s projections of paid search spending up 40% in 2005, to the March ABM Online Revenue Strategies summit in New York where everyone was talking about large double-digit growth in their online businesses....

Well, I finally did it — I cancelled my subscription to MediaPost’s email newsletter, Just an Online Minute. This used to be one of my favorite online marketing / emedia newsletters and one that I would religiously read each week. No longer… Ever since the departure of Masha Geller the newsletter just hasn’t been the same. I’m sure the folks running the newsletter are great people, but there’s no edge, no unique angle, no personality in the articles. In short, there just isn’t anything there worth reading any more. With each issue, I kept hoping...

Nothing to do with emedia today, just posting the webcam view from my office here. Then again, maybe there is a connection with emedia and online publishing. For some reason as individuals, even at work, we feel the need to share a piece of who we are with others … to connect with them and give others a view of who’s inside. It’s the reason that web photo albums, webcams, blogs, chat rooms, forums, and the entire internet (to a degree) exist. At their core, publishers have one job — bring their communities together around a common theme, discipline, or interest....

As I mentioned in my previous blog entry, David Berkowitz wrote an interesting article in the most recent issue of MediaPost’s Search Insider about Google’s recent beta launch of My Search History. The article made me consider the ultimate goal Google is really trying to accomplish here: future behavioral targeting programs — or perhaps even demographic targeting programs? Right now Google can only target ads based on content — either a search term that was typed in or contextually embedded on content pages. However, as any publisher will tell you, it’s much better...

I’ve had this site sitting around for a while now and, spurred on by an very interesting conversation with MediaPost editor, David Berkowitz, over an article he recently wrote, decided to go ahead and finally launch it. Although I work for a major B2B publishing company, Penton Media, I have always been an interactive media nut both as a media professional and as a consumer. I’m constantly on the web, subscribe to dozens of email newsletters, can’t live without ESPN’s mobile edition on my BlackBerry, love to skip ads using my TiVO (what a wake up that medium is facing...