I’m a Foodie. I love food, am totally in to Food Network (they have a great web site, BTW) and I’m not a half-bad cook either. My specialty is a Julia Child recipe for chicken with a wine, herb, and beef stock reduction. One show I particularly like is “$40 A Day” where Rachel Ray visits tourist locations and has only $40 to spend. The challenge is to see if she can eat at great places, but spend only $40 and stay within her budget. So in that same spirit, I’m going to throw out my own challenge: can I build a full-featured publication web site for under...

Does it really matter to an advertiser whether your web site has 500,000 page views per month (PVPM) or 5 million PVPM? From a perception standpoint it may, but when it comes to quantifiable ROI it shouldn’t matter at all. Why? Because unlike in print where an advertiser pays to reach your entire circulation in the month they advertise, on a web site an advertiser usually doesn’t reach your entire web “circulation” or reach each month. To reach your entire site’s audience in a given month, they would have to exclusively own an ad position for...

No offence to anyone from the upper mid-west, but I’m tired of the cold and snow. Please take it back! It’s 5 below this morning here in beautiful Loveland, Colorado and the water main to my neighborhood broke. No, I wasn’t able to take a shower and, yes, I now have to wear my Marianna Butte Golf Course cap to work this morning. This is the first time I can ever remember there being snow on the ground here in the Front Range area for seven weeks straight. I live here in Colorado specifically because I love the mountains and the weather. Yes, we do get an occasional snow of a...

A couple weeks ago I met with one of the largest B2B event producers in the world to talk about their online media efforts. As we started talking over surprisingly good hotel pastries and coffee, they explained that their primary goal was to increase attendance and exhibitors to their events. They wanted to explore how they could best use online media to achieve that goal. This company has web sites and some monthly email newsletters to support their in-person events, but as we talked it became clear that their biggest opportunity was to take their amazing event experience...

Just received my copy of BtoB Media Business today and saw the article “Room for Vertical Search” in which I have a quote. (OK, maybe it’s a little vain to look for my own quotes in a magazine, but don’t tell me you wouldn’t do it too!) It’s the same article that I wrote about in a previous post on my blog which contains my full quote. There was an ommission in the print article that I’m sure was just because of space limitations, but that I feel is critical to the point I was trying to make. In the article I’m quoted, “Is there an opportunity for...

Marie Griffin of B-to-B Media Business (and an awesome person), asked me today for my thoughts on the recent Convera Professional Search Study. She passed along the followng data points from the study: Although 89% of respondents sometimes (46%) or always (43%) find what they want after several attempts, only 11% said they always find what they want on the first attempt. Fifty-nine percent will spend 15 minutes or less on a single search before giving up, but 24% will search for 16 to 30 minutes and 17% are willing to search for more than half an hour. On average, 47% of respondents reported they...