Your CMS is not the be all and end all — The emedia environment is vibrant and changing. To be best able to take advantage of opportunities that arise, you want a system that is malleable. Be careful of a system that is so locked down that changes to it are difficult to make (and be especially careful if you can’t modify the system yourself in some basic areas). In particular, you want to be able to launch pilot programs and test efforts that don’t require ripping the guts out of your system. You want to have a balance between adding your standard content efficiently, but yet be able to modify it at the level of your production team, or through additional add-on programming (depending on the degree of the change). The ability to react quickly (and in-house) will often be the difference of whether you can meet both your readers’ and your vendors’ needs.