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	<title>Comments on: Has Google Crossed the Ethical Line Too?</title>
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	<description>Personal blog of Eric Shanfelt, Online Business Strategist</description>
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		<title>By: Rahul Pathak</title>
		<link>http://www.emediastrategist.com/blog/has-google-crossed-the-ethical-line-too/comment-page-1/#comment-5642</link>
		<dc:creator>Rahul Pathak</dc:creator>
		<pubDate>Fri, 04 May 2007 14:54:04 +0000</pubDate>
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		<description>I think you&#039;re dead on about the fact that Google&#039;s adoption of the new ad formats will lead to their proliferation. I fully support efforts to make a buck, but if you squeeze users too much, you are trading off the short term for the long term. Increasing contextual relevance is definitely crucial - ultimately, user value is the name of the game.</description>
		<content:encoded><![CDATA[<p>I think you&#8217;re dead on about the fact that Google&#8217;s adoption of the new ad formats will lead to their proliferation. I fully support efforts to make a buck, but if you squeeze users too much, you are trading off the short term for the long term. Increasing contextual relevance is definitely crucial &#8211; ultimately, user value is the name of the game.</p>
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