Effective Email Newsletters Webinar

Back on May 2nd, I co-hosted a webinar on effective email newsletters (produced by Publishing Executive and sponsored by Campaigner). It was at a pretty high level, so I didn’t get to jump into a lot of detail, but there is some good info in the webinar that anyone doing email newlsetters should check it out. Key areas that I covered in my part include:

• Content, style, and frequency considerations for B2B and consumer e-newsletters
• What to look for when choosing and email service provider
• What can prevent your email from getting to your reader
• How image filtering impacts your newsletter and advertiser and how to get around it
• The 8 keys to making sure you’re CAN-SPAM compliant (or “how to avoid a multi-million dollar lawsuit”)
• Opt-in vs. opt-out, list cleansing and renewal, and collecting demographics
• How to get the most revenue from your email newsletters
• What metrics you should focus on (and how some of them mislead you)

Check out the webcast here.