I answer Catalyst Investor’s Ryan McNally’s question about whether content is a tool to drive people to your web site or whether it is directly monetized. My answer? It depends on your business model and the kind of content.
Eric Shanfelt is an emedia business architect specializing in practical strategies for growing online revenues and profit, developing sustainable and market-leading online products and campaigns, and emedia training / staff development. Over the past 18 years he has served in executive roles at B2B and consumer media companies, advertising agencies, and as a consultant for the media and marketing industry. Contact me