Back in February I had the pleasure to attend the DeSilva + Phillips 2006 Media Dealmakers Summit in New York. This was a very interesting summit attended by a true who’s who of executives in the business media world. I was honored to be on a panel with Colin Crawford, SVP of Online for IDG and Mitch Rouda, President of eMedia for Hanley Wood talking about vertical search. These guys really know what they’re doing and I had a blast being on the panel with these two and answering the questions thrown at us by Jeff Dearth, the panel’s moderator. (Jeff, you also did a great job here ’cause the three of us are not exactly short on opinions!)
The folks at D+P edited the session and recently released a great whitepaper on vertical search based on this panel discussion. I’ve attached it to this post. Enjoy!