Consulting

Eric has consulted for a wide variety of business-to-business and consumer media companies, marketers, and private equity firms with a focus on practical, revenue-generating strategies. Having worked in virtually all disciplines of online media, and having overseen the creation, growth, and operations of both B2B and consumer online media businesses within traditional media organizations, Eric brings a unique, holistic perspective to his clients on a wide variety of key emedia issues:

  • eMedia Business Strategy
  • eCommerce Strategy
  • Organizational Strategy
  • Cultural Transformation
  • Infrastructure & Process
    • Virtual events
    • Online direct marketing
    • Social media
    • Search engine optimization
    • Community development
    • Online ad sales training
    • Content / editorial
    • Audience development
    • Technology analysis
    • Production analysis

    Partial Client List

    Access IntelligenceAspire Media Atlantic Media Cygnus

    Edgell Communications F+W Media Iron Solutions North American Publishing Company

    PennWell Penton Red 7 Media Vendome Group Virgo Publishing

    Quotes

    “Eric helped Aspire become a leading multi-platform media business. His approach transformed our company’s culture and product offerings in a way that connects with enthusiasts, produces results for advertisers, is exciting for managers and staff, and builds enterprise value for investors.”
    Clay Hall, CEO, Aspire Media

    “Eric helped Access Intelligence accelerate growth of emedia revenue in a big way. His proven track record across multiple markets, business models, and teams gave him instant credibility with our managers and sales staff. Unlike many industry experts, Eric’s approach produces immediate revenue growth. He helped us define business opportunities and, more importantly, shift the culture and focus of all of our market groups.”
    Don Pazour, CEO, Access Intelligence

    “Eric is skilled at launching new emedia programs, crafting corporate strategy, and working in cohesion with leadership teams. He is one of the most creative, innovative and thoughtful senior emedia executives today. Eric not only identifies trends early on, but communicates them in a positive and insightful way and, most importantly, understands how to translate them into very profitable ventures.”
    David Nussbaum, CEO, F+W Media

    “Eric successfully helped us address a full range of online opportunities and challenges from newsletters to websites, databases to new content approaches, in a practical and hands-on manner. Eric is a pleasure to work with and a tremendous knowledge base for publishers on the move online.”
    Ned Borowski, CEO, North American Publishing Company

    “I can’t say enough good things about Eric and what he has done for our company. Our emedia strategy was not well defined and certainly not generating the kind of revenue that it should have. Eric helped us simplify and successfully implement our current emedia strategy. His style is effective and our team responded very positively to his approach. Thanks to his guidance, we have seen our emedia revenue increase nearly 200%.”
    Jenny Bolton, President & CEO, Virgo Publishing

    “We invited Eric to get our staff focused and enthusiastic about our online opportunities. It could not have been more successful. Eric was able to fully engage everyone who participated and our staff is clamoring to have him back. Eric’s style is down-to-earth, practical, and motivating. The fact that Eric has been in the trenches himself gives real credibility to his strategies.”
    Jane Butler, CEO, Vendome Group