I’m very honored to be moderating a panel that includes Canon Communications and Atlantic Media (and one other that I can’t quite mention yet) at the Publishing Business Virtual Conference & Expo on September 16. This is turning out to be quite a gathering of media executives from across the publishing spectrum: B2B, consumer, enthusiast, magazine, book, and pure digital. Here’s the description of the panel discussion … get yourself registered and I hope to see you there! Turning Digital Dimes into Dollars Most media companies now have digital publishing initiatives, but...

A couple weeks ago I met with one of the largest B2B event producers in the world to talk about their online media efforts. As we started talking over surprisingly good hotel pastries and coffee, they explained that their primary goal was to increase attendance and exhibitors to their events. They wanted to explore how they could best use online media to achieve that goal. This company has web sites and some monthly email newsletters to support their in-person events, but as we talked it became clear that their biggest opportunity was to take their amazing event experience...