Posted by Eric in Personal, Strategy & Organization, Web Events
on Aug 11th, 2010 | 2 comments
I’m very honored to be moderating a panel that includes Canon Communications and Atlantic Media (and one other that I can’t quite mention yet) at the Publishing Business Virtual Conference & Expo on September 16. This is turning out to be quite a gathering of media executives from across the publishing spectrum: B2B, consumer, enthusiast, magazine, book, and pure digital.
Here’s the description of the panel discussion … get yourself registered and I hope to see you there!
Turning Digital Dimes into Dollars
Most media companies now have digital publishing initiatives, but...
Posted by Eric in Social Media, Web Events
on Jan 22nd, 2007 | 2 comments
A couple weeks agoÂ I met with one of the largest B2B event producers in the world to talk about their online media efforts. As we started talking overÂ surprisingly goodÂ hotelÂ pastries and coffee,Â they explained thatÂ their primaryÂ goal was to increase attendance and exhibitors to their events.Â They wanted to explore how they could best use online media to achieve that goal. This company has web sites and some monthly email newsletters to support their in-person events, but as we talked it became clear that their biggest opportunityÂ was to take their amazing event experience...