Currently Browsing: Strategy & Organization

Forget ePaper, SixthSense Is the Real Future of Computing and Media

After looking at this video about what Pranav Mistry is doing with SixthSense, computing and mobile … as well as the entire media industry … will never be the same again. I don’t believe I’m understating it that this video is truly a glimpse into the future of our world and how our children will be interacting with it. Everything … literally everything … is now a computing and information device. Imagine the possibilities...
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Turning Digital Dimes into Dollars

Turning Digital Dimes into Dollars
I’m very honored to be moderating a panel that includes Canon Communications and Atlantic Media (and one other that I can’t quite mention yet) at the Publishing Business Virtual Conference & Expo on September 16. This is turning out to be quite a gathering of media executives from across the publishing spectrum: B2B, consumer, enthusiast, magazine, book, and pure digital. Here’s the description of the panel discussion … get yourself registered and I hope to see you there! Turning Digital Dimes into Dollars Most media companies now have digital publishing initiatives, but...
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Keynote Speaker at Niche Digital Conference

Keynote Speaker at Niche Digital Conference
OK, so I’m technically doing a “mini-keynote” to help kick off the Niche Digital Conference this Fall in Chicago, but it’s still a keynote! I’m thrilled to be working once again with the Niche Media team. If you’ve never been to a Niche Media event, I highly recommend them. Excellent, practical content, good people, and an entrepreneurial environment for niche consumer, business-to-business and regional media companies. This is the 2nd annual Niche Digital Conference and is entirely focused on building out digital revenue streams. The most surprising statistic...
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Catalyst Investors Digital Media Panel – Online Media Primer

I just found out that someone took video of the panel I spoke at during last year’s Catalyst Investors Digital Media Panel and posted it to YouTube. Here I was asked about what the major differences are between print and online publishing. Key points: Online is still publishing, just a different medium and vernacular. You can’t just slap your print content online once a month and expect to succeed. Build off the value of your existing brand. Realize you’ll have to transform your entire company’s culture. Give it focus. What does not have focus will not succeed. Online is NOT...
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No Silver Bullet for Online Success

Magazine publishers are still looking for that magic formula to really boost online revenue. What new strategy or technology will help us make up for what we’ve been losing in print? A couple of years ago, it was vertical search and online events that were hailed as the “next big thing.” Now it’s mobile devices and online video. Tomorrow it will be something else. Sorry to break it to you, but there is no silver bullet when it comes to online media. Time and again, I see publishers wondering which new online technology will give them something tantalizing to dangle in front of their...
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