(NOTE TO SELF: This is a terrible headline for SEO purposes, but I don’t care) I cannot tell you how tired I am about hearing “Web 2.0 this” and “Web 2.0 that.” I don’t want to get into a diatribe on this post about what Web 2.0 is … you can read it directly from one of the guys who originally coined the term, Tim O’Reilly. The point I do want to make is that Web 2.0 is just the latest buzzword to come along that technology providers, publishers, marketers, and event producers use to make themselves sound like they are on the cutting...

I’m here at the Minday Summit in New York with a packed room listening to a panel speaking on community development. This is obviously a hot topic for any publisher today. All of the speakers talk about the cool community features they’ve been developing (and many of them are indeed cool). But in both this session and other sessions I’ve heard on the subject, there isn’t much discussion about the revenue side and how to monetize online communities. The big win, of course, is generating large traffic volumes. Gus Venditto with Jupitermedia is on the panel and said that of the...

Mark Flythe at the ABM sent out this video on YouTube. This is really well done and drives home the point of the new web … aka Web 2.0. It’s a must-see for any publisher and shows how the Internet is changing the rules for publishers. Publishers must adapt and tap into the power of their communities (readers, advertisers, associations, etc.) if they want to be a future leader in...

A couple weeks ago I met with one of the largest B2B event producers in the world to talk about their online media efforts. As we started talking over surprisingly good hotel pastries and coffee, they explained that their primary goal was to increase attendance and exhibitors to their events. They wanted to explore how they could best use online media to achieve that goal. This company has web sites and some monthly email newsletters to support their in-person events, but as we talked it became clear that their biggest opportunity was to take their amazing event experience...