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	<title>eMedia Strategist &#187; Social Media</title>
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	<description>Personal blog of Eric Shanfelt, Online Business Strategist</description>
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		<title>Publishing in a Fragmented Online World</title>
		<link>http://www.emediastrategist.com/blog/publishing-in-a-fragmented-online-world/</link>
		<comments>http://www.emediastrategist.com/blog/publishing-in-a-fragmented-online-world/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 21:51:35 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Audience Development]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=108</guid>
		<description><![CDATA[Ah, for the days of print gone by—when there was only one distribution mechanism to transmit information to readers—everything seemed so simple. But along came the Internet, and suddenly readers demanded our content via print, our Web sites and e-mail newsletters. Our once-simple content-distribution model suddenly became complicated, and disrupted the business models to which [...]]]></description>
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		<title>Presenting at Oct 15 min Webinar: Monetizing Content Online</title>
		<link>http://www.emediastrategist.com/blog/presenting-at-oct-15-min-webinar-monetizing-content-online/</link>
		<comments>http://www.emediastrategist.com/blog/presenting-at-oct-15-min-webinar-monetizing-content-online/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 20:45:25 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Editorial & Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Organization]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=78</guid>
		<description><![CDATA[I&#8217;m honored to be part of a panel speaking at an upcoming webinar by min called &#8220;Monetizing Content Online: Turning Editorial &#38; Eyeballs into Real Revenue.&#8221; The topic is a bit generic, but the panel min has assembled is excellent: Kevin Gentzel, Chief Advertising Office, Forbes.com Jim Berra, Senior VP &#38; General Manager, Rodale Interactive [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Speaking at Folio in 3 Online Sales Sessions</title>
		<link>http://www.emediastrategist.com/blog/speaking-at-folio-in-3-online-sales-sessions/</link>
		<comments>http://www.emediastrategist.com/blog/speaking-at-folio-in-3-online-sales-sessions/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 17:21:56 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advertising Sales]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=68</guid>
		<description><![CDATA[I am honored to be speaking at 3 online sales related sessions at the 2008 Folio Summit later this month in Miami: Monetize Your Reader &#8211; 11:00 AM on Thursday, Feb. 21. Chris Collins (VP of Multimedia Sales for Dow Jones), Jonathan Chalon (VP and Group Publisher for Penton Media), and I will be showing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seven Rules of Social Media Optimization (SMO) for Publishers</title>
		<link>http://www.emediastrategist.com/blog/seven-rules-of-social-media-optimization-smo-for-publishers/</link>
		<comments>http://www.emediastrategist.com/blog/seven-rules-of-social-media-optimization-smo-for-publishers/#comments</comments>
		<pubDate>Mon, 04 Jun 2007 17:30:18 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=55</guid>
		<description><![CDATA[NOTE:Â I wrote thisÂ articleÂ for the June 2007 issue of Folio. Here is the complete, unedited version&#8230; Just when you thought you had the hang of SEO and SEM to drive traffic to your publication&#8217;s web site, along comes another acronym for you to master: SMO. Social Media Optimization (SMO), was coined by Rohit Bhargava of Ogilvy [...]]]></description>
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		<title>Ten Rules for Building an Online B2B Community</title>
		<link>http://www.emediastrategist.com/blog/ten-rules-for-building-an-online-b2b-community/</link>
		<comments>http://www.emediastrategist.com/blog/ten-rules-for-building-an-online-b2b-community/#comments</comments>
		<pubDate>Thu, 10 May 2007 20:24:15 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=54</guid>
		<description><![CDATA[I had the honor of being on the &#8220;smaller publishers&#8221; panel discussing social networking at the ABM Spring Meeting in Naples, FL earlier this week. It was a great session with excellent questions and a great group of panelists. One of my fellow panelists was Steve MacMinn, CTO of Globalspec, an internet-based information company focused [...]]]></description>
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		<slash:comments>3</slash:comments>
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