Currently Browsing: Mobile

Mobile Publishing: Separating Hype from Reality

Mobile Publishing: Separating Hype from Reality
I love mobile devices. I bought my first PDA, a Cassiopeia, back in the late ’90s. It was a Windows CE device, had a large, color touch screen, and ran scaled-down versions of Microsoft Office applications. I worked for Windows IT Pro at the time, and believe it or not, we actually launched a mobile version of our website specifically designed for mobile devices using a platform called AvantGo. That was 12 years ago, and we were able to aggregate enough of an audience to actually sell sponsorships. Obviously mobile devices and mobile publishing have evolved significantly since then. I now own a...
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Publishing in a Fragmented Online World

Ah, for the days of print gone by—when there was only one distribution mechanism to transmit information to readers—everything seemed so simple. But along came the Internet, and suddenly readers demanded our content via print, our Web sites and e-mail newsletters. Our once-simple content-distribution model suddenly became complicated, and disrupted the business models to which we were accustomed. My friends, we had better get used to it because the fragmentation has only just begun. Two major technologies have emerged that further complicate how we must connect our brands and content to...
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Do We Really Need Broadband? Revelations From Being Offline

My wife and I just finished building a new house about 10 miles away from our old home with fantastic views of the Rockies. We’ve been planning this for almost three years and it’s hard to believe it’s finally done. I took last week off from work to pack the house, move, and unpack. We love the new place, but if I never see another box again in my life, it will be too soon! During the entire week I went without broadband access to the Internet and didn’t use my laptop or desktop computer at all. To my surprise, I didn’t really miss them all that much....
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