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	<title>eMedia Strategist &#187; Email</title>
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	<link>http://www.emediastrategist.com/blog</link>
	<description>Personal blog of Eric Shanfelt, Online Business Strategist</description>
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		<title>Catalyst Investors Digital Media Panel &#8211; Fuzzy Online Metrics</title>
		<link>http://www.emediastrategist.com/blog/catalyst-investors-digital-media-panel-fuzzy-online-metrics/</link>
		<comments>http://www.emediastrategist.com/blog/catalyst-investors-digital-media-panel-fuzzy-online-metrics/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 02:13:27 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=256</guid>
		<description><![CDATA[Here&#8217;s another video clip from the Catalyst Investors Digital Media Panel last year. In this clip I talk about email metrics that we were using at Aspire/Interweave to measure the ROI of each marketing email we sent out, the value of a subscriber, and how certain metrics can be hard numbers. But I also talk [...]]]></description>
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		<title>Publishing in a Fragmented Online World</title>
		<link>http://www.emediastrategist.com/blog/publishing-in-a-fragmented-online-world/</link>
		<comments>http://www.emediastrategist.com/blog/publishing-in-a-fragmented-online-world/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 21:51:35 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Audience Development]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=108</guid>
		<description><![CDATA[Ah, for the days of print gone by—when there was only one distribution mechanism to transmit information to readers—everything seemed so simple. But along came the Internet, and suddenly readers demanded our content via print, our Web sites and e-mail newsletters. Our once-simple content-distribution model suddenly became complicated, and disrupted the business models to which [...]]]></description>
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		<title>Effective Email Newsletters Webinar</title>
		<link>http://www.emediastrategist.com/blog/effective-email-newsletters-webinar/</link>
		<comments>http://www.emediastrategist.com/blog/effective-email-newsletters-webinar/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 19:35:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Email]]></category>

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		<description><![CDATA[Back on May 2nd, I co-hosted a webinar on effective email newsletters (produced by Publishing Executive and sponsored by Campaigner). It was at a pretty high level, so I didn&#8217;t get to jump into a lot of detail, but there is some good info in the webinar that anyone doing email newlsetters should check it [...]]]></description>
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		<title>The Truth Behind Email Newsletter Metrics</title>
		<link>http://www.emediastrategist.com/blog/the-truth-behind-email-newsletter-metrics/</link>
		<comments>http://www.emediastrategist.com/blog/the-truth-behind-email-newsletter-metrics/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 19:20:18 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[Metrics & Measurement]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=56</guid>
		<description><![CDATA[Metrics continue to be a real hot spot for publishers and marketers alike. It&#8217;s become so much of an issue that I am collaborating with a friend of mine to write a strategic report called &#8220;Online Metrics Demystified: What Marketers and Publishers Need to Know to Buy and Sell Online Media&#8221; &#8230; or something like [...]]]></description>
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