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	<title>eMedia Strategist &#187; Editorial &amp; Content</title>
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	<description>Personal blog of Eric Shanfelt, Online Business Strategist</description>
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		<title>Do You Use Content to Draw People Online or Do You Monetize It?</title>
		<link>http://www.emediastrategist.com/blog/do-you-use-content-to-draw-people-online-or-do-you-monetize-it/</link>
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		<pubDate>Tue, 23 Mar 2010 03:02:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Editorial & Content]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=259</guid>
		<description><![CDATA[I answer Catalyst Investor&#8217;s Ryan McNally&#8217;s question about whether content is a tool to drive people to your web site or whether it is directly monetized. My answer? It depends on your business model and the kind of content.]]></description>
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		<title>Presenting at Oct 15 min Webinar: Monetizing Content Online</title>
		<link>http://www.emediastrategist.com/blog/presenting-at-oct-15-min-webinar-monetizing-content-online/</link>
		<comments>http://www.emediastrategist.com/blog/presenting-at-oct-15-min-webinar-monetizing-content-online/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 20:45:25 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Editorial & Content]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Organization]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=78</guid>
		<description><![CDATA[I&#8217;m honored to be part of a panel speaking at an upcoming webinar by min called &#8220;Monetizing Content Online: Turning Editorial &#38; Eyeballs into Real Revenue.&#8221; The topic is a bit generic, but the panel min has assembled is excellent: Kevin Gentzel, Chief Advertising Office, Forbes.com Jim Berra, Senior VP &#38; General Manager, Rodale Interactive [...]]]></description>
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		<title>Publish Web First, Print Second</title>
		<link>http://www.emediastrategist.com/blog/publish-web-first-print-second/</link>
		<comments>http://www.emediastrategist.com/blog/publish-web-first-print-second/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 22:59:02 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Editorial & Content]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=72</guid>
		<description><![CDATA[So many publishing companies still do it backwards. They create content for their magazine, assemble it once a month, ship it to the printer, then convert it to HTML and dump 20-30 articles on their web site in one fell swoop. At least it&#8217;s better than some publishers who amazingly still don&#8217;t put their content [...]]]></description>
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		<title>The eMedia Revenue Pipeline</title>
		<link>http://www.emediastrategist.com/blog/the-emedia-revenue-pipeline/</link>
		<comments>http://www.emediastrategist.com/blog/the-emedia-revenue-pipeline/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 16:55:36 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advertising Sales]]></category>
		<category><![CDATA[Editorial & Content]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=64</guid>
		<description><![CDATA[I recently wrote and article for Min&#8217;s B2B called The eMedia Revenue Pipeline. There is a logical progression to developing online revenue consisting of six steps: Â  Â  Content &#8211; The type of content you publish (editorial, user generated, advertiser content, etc.),Â the depth of content you provide, and how you publish it (editorial workflow, frequency, [...]]]></description>
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		<title>The 5 Types of Online Content</title>
		<link>http://www.emediastrategist.com/blog/the-5-types-of-online-content/</link>
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		<pubDate>Tue, 14 Aug 2007 13:18:49 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Editorial & Content]]></category>

		<guid isPermaLink="false">http://www.emediastrategist.com/blog/?p=62</guid>
		<description><![CDATA[There are five types of content that we as publishers and editors can leverage to provide the best resource for our readers, generate the most traffic, and thereby create the most revenue potential: 1. Editorially generated content (EGC) &#8211; This is much more than just taking the content from the print magazine each month and [...]]]></description>
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