I answer Catalyst Investor’s Ryan McNally’s question about whether content is a tool to drive people to your web site or whether it is directly monetized. My answer? It depends on your business model and the kind of...

I’m honored to be part of a panel speaking at an upcoming webinar by min called “Monetizing Content Online: Turning Editorial & Eyeballs into Real Revenue.” The topic is a bit generic, but the panel min has assembled is excellent: Kevin Gentzel, Chief Advertising Office, Forbes.com Jim Berra, Senior VP & General Manager, Rodale Interactive John Alderman, Publisher, Slate.com And, of course, yours truly Key issues will include: Using content to create unique advertising opportunities and other revenue streams Creating content that readers want to use and share The role of...

So many publishing companies still do it backwards. They create content for their magazine, assemble it once a month, ship it to the printer, then convert it to HTML and dump 20-30 articles on their web site in one fell swoop. At least it’s better than some publishers who amazingly still don’t put their content online, but it’s still not the best way to maximize your print and online opportunities. There’s a reason print magazines are called periodicals. They only come out monthly, weekly, etc. But online has no such constraints. New information can … and is expected to...

I recently wrote and article for Min’s B2B called The eMedia Revenue Pipeline. There is a logical progression to developing online revenue consisting of six steps:     Content – The type of content you publish (editorial, user generated, advertiser content, etc.), the depth of content you provide, and how you publish it (editorial workflow, frequency, etc.) Technology – How well you enable your content to be found, used, consumed, and shared with others in the community. Audience Development – How well you reach your traditional audiences via print / email, how well...

There are five types of content that we as publishers and editors can leverage to provide the best resource for our readers, generate the most traffic, and thereby create the most revenue potential: 1. Editorially generated content (EGC) – This is much more than just taking the content from the print magazine each month and putting it on the web. And it’s more than making sure you have good titles, keywords, and meta data. It’s also about the type of content you generate, the frequency, and even the workflow. Perhaps some content should flow to the web first and THEN to print. Ask...