Catalyst Investors Digital Media Panel – Online Media Primer

I just found out that someone took video of the panel I spoke at during last year’s Catalyst Investors Digital Media Panel and posted it to YouTube. Here I was asked about what the major differences are between print and online publishing. Key points:

• Online is still publishing, just a different medium and vernacular.
• You can’t just slap your print content online once a month and expect to succeed.
• Build off the value of your existing brand.
• Realize you’ll have to transform your entire company’s culture.
• Give it focus. What does not have focus will not succeed.
• Online is NOT free … it costs to create and it should be reflected in your prices.

There are more videos from this session that I will post over the next couple weeks.