Comments on: An Easy Way to Publish Media Kits

By: Eric

Eric — Tue, 30 Sep 2008 21:18:15 +0000

Zmags, Texterity, NXTbook, Olive, even Zinio … they’re all good digital magazine based systems. But honestly, I think they’re overkill for media kits and sales sheets. Why pay for that when iPaper is free? Now, if you want to add video to your media kit or if you want some snazzy DRM to collect registration for a media kit, then yes, it pays to look at a more robust system. But for nearly every publisher I’ve worked with over the past 10 years, a solution like iPaper works just fine.

By: Keith Gregory

Keith Gregory — Thu, 21 Aug 2008 03:36:37 +0000

Thanks for the plug on Aviation Week!

I don’t think I have ever talked with a marketing manager that enjoyed working on media kits or sales sheets for that matter- and many publishers have too many of those.

Definitely a neat service.

By: Joakim Ditlev

Joakim Ditlev — Thu, 22 May 2008 09:42:49 +0000

First of all: Nice blog you are running here, Eric. It’s already added to the blogroll of my newborn blog.

I totally agree with you that PDF is slow and challenging when presenting publications online. But to me the Scribd solution is not much of a difference, when it comes to usability and preserving the look-and-feel from a physical issue.

At Zmags we came up with another alternative to PDF. It exceeds the capabilities of Ipaper and is much more user-friendly (in all respect).

From an online strategist point of view this area is worth digging into. Depending on the business and publication type these online issues can be used strategically to bring down production and ditribution costs by lowering the circulation of the printed version. Or online issues can serve as another source of revenue for magazine publishers, who can offer linked interactive ads in their online magazines.

Using Scribd is just scribing the surface of the benefits with e-publishing.
I hope to read some more about this rapidly growing business area here.